Pomôcka pre B2B obchodníkov: Všetky industry LinkedInu v tomto zozname

LinkedIn umožňuje skvelo vyhľadávať a filtrovať cieľovú skupinu, ktorú chcete osloviť. Nedávno však zmenil názvy odvetví v Sales navigátore. Spísali sme ich pre vás, aby ste si ušetrili čas a nervy. 

Koho chcete osloviť na LinkedIne? Ako postupovať pri filtrovaní – Sales navigator

Ujasnite si, kto je váš decision maker. S kým sa chcete prepojiť – koho chcete osloviť? Následne hor sa do filtrovania.

V krátkom videu si ukážeme, ako:

• Vyzerá filtrovanie
• Vyhľadať prospekt v Sales navigatore
• Čo robiť, keď už máte filter 

POZOR: Mnoho firiem robí túto chybu. 

Uvediete, že vaša cieľová skupina je “finance industry”. Avšak sem zaraďujeme bankovníctvo, poisťovníctvo, finančné služby či accounting. A to je dosť rozdiel. 

Odporúčanie: 

Filter Seniority + Filter Function (používať exclude po jednom a potom include)

Filter Seniority + kľúčové slová, ktoré chcete vyhľadať 

Filter Seniority + pozície

Priraďte k industry body od 1 do 3

3 – segment, v ktorom dosahujeme skvelé výsledky

2 – dobrý segment

1 – segment, v ktorom máme nejakého klienta alebo ho chceme preskúmať

Nič – keď k segmentu nepriradíme nič, nie je to segment pre nás

Príklady firiem v danom odvetví na LinkedIn

Keď klient povie automotive priemysel, ako prvé si človek predstaví firmy ako Kia, Škoda či Volkswagen. Pritom však v rámci filtru na LinkedIne tu nájdete i firmy ako  Matador, Greenway, Voltia. 

Pre lepšie zorientovanie sa, ktorý je ten správny filter pre vašu cieľovú skupinu, uvádzame príklady.

Financie

• Accounting (PWC, KPMG, Carpathian)
• Banking (SlSp, Tatrabanka, VÚB Leasing, Exim, CRIF)
• Financial Services (Partners Group, TrustPay, Across Private Investments, Arval, Up Slovensko, Finportal, Proxenta)
• Insurance (Union, Allianz, Generali, Uniqa, Netfinancie)
• Investment Banking (J&T Banka, Two Towers Capital, BENEFIT FINANCE)
• Investment Management (Finax, Tatra Asset Management, IAD Investments, Stabilita dds)

Venture Capital & Private Equity (Penta Investments, Crowdberry, Arca Capital)

Potravinárstvo

• Beverage Manufacturing (Karloff, Stock, Topvar, Matyšák, Gas Familia)
• Dairy Product Manufacturing (Zvolenská mliekareň, KOLIBA a.s., Tatranska mliekareň a.s.)
• Food & Beverage Services (Lunys, Plzeňský Prazdroj, Pierre Baguette) 

IT

• Automation Machinery Manufacturing (Photoneo, Asseco CEIT, ai crowd, Datalan)
• Computer and Network Security
• Computer Games (Pixel Federation, PowerPlay Studio, Alta Games, Nine Rocks Games)
• Computers and Electronics Manufacturing (GA Drilling, FixServis, Orava, Dobra klíma, Hej.sk)
• Computer Hardware Manufacturing (WESTech, AGEM Computers s.r.o, MB Tech SK, iStores)
• Computer Networking Products (Cisco, OMS Intelligent Solutions, NetCore)
• Information Services (Profesia, Kariera.sk, Tender.sk)
• IT Services & IT Consulting (Microsoft, Accenture, Soitron, Sygic, Asseco, Ness)
• Software Development (ESET, Slido, Touch4IT, Resco.net, Vacuumlabs, SmartBase, Asseco)
• Technology,Information and Internet (Websupport, Hackster.io, eyerim, Azet.sk)

Stavebníctvo

• Architecture & Planning (INDEX spol. s.r.o., BLZK architekti)
• Building Construction (Slovaktual, DirektStav)
• Construction (Ruukki, YIT, Colas, Kami Profit, INGSteel)
• Wholesale Building Materials (Baumit, Slovaktual, Den Braven)

Retail, spotrebný tovar a doprava

• Computers and Electronics Manufacturing (FixServis, Orava, Dobra klíma, Hej.sk)
• Furniture and Home Furnishings Manufacturing (XXXLutz, Decodom, Tempo Kondela, Asko)
• Highway, Street and Bridge Construction (STATOTEST SLOVENSKO)
• Manufacturing (Mall.sk, Innocent Store, Toyeto, Berto)
• Personal Care Product Manufacturing (101 Drogerie, Bebe Hair, BIO-ROM Laboratories )
• Retail Apparel & Fashion (Nebbia, Zajo, Fusakle)
• Sporting Goods Manufacturing (Decathlon, Dema, NORTHFINDER, INTERSPORT)
• Transportation, Logistics, Supply Chain and Storage (DPD, GEIS, Würth, Budamar)
• Wholesale (Kärche, METRO, Würth, Raven)

Zdravotníctvo a farmácia

• Alternative Medicine (Sibidy.sk, IHLIČKOVO, ViaVital)
• Biotechnology Research (DNA ERA, DB BIOTECH, AXON Neuroscience)
• Hospitals and Health Care (Dôvera, Medirex, Procare, Agel, Neovízia, Synlab, Dr.Max)
• Medical Equipment Manufacturing (Powerful Medical)
• Pharmaceutical Manufacturing (Novartis, Roche, Unipharma, MSD, Vaša lekáreň)
• Wellness and Fitness Services (Compass Pools, Curaprox, UNLP nemocnica Košice, Interklinik, Golem Club, Fyzio Klinik)

Média a marketing

• Advertising Services (ZARAGUZA, TRIAD Advertising, Visibility SK, Unimedia)
• Book and Periodical Publishing (Forbes, Refresher, Ringier Axel Springer, Poradca podnikateľa, Verlag Dashofer)
• Events Services (Fleming., Allan Lloyds, UBIQ Webinars)
• Internet News (CarBlog.sk, nftmagazin.sk)
• Marketing Services (Silwer Agency, Birdline, creativoo.sk)
• Media Production (TREND.sk, StartitUP, Denník N, Petit Press, a.s.)
• Newspaper Publishing (.týždeň, The Slovak Spectator)
• Online Audio and Video Media (Dobré noviny, Zoznam.sk, Meet the Heroes)
• Printing Services (Polygrafické centrum, Chemosvit fólie, Faxcopy, Bittner print)
• Public Relations and Communications Services (Seesame, SKPR Strategies, PRime time)
• Radio and Television Broadcasting (RTVS, TA3, Rádio Expres, Rádio Anténa)

Právo

• Law Enforcement
• Law Practice (Poláček & Partners, HKV Law Firm, Hillbridges)
• Legal Services (McGrath & Arthur® group, HAVEL & PARTNERS, Bartosik Svaby)
• Legislative Office

Energetika

• Chemical Manufacturing (Duslo, NCHZ, Mikrochem)
• Oil and Gas (Slovnaft, Slovenské elektrárne, SPP, Greencorp, Engie)
• Renewable Energy Semiconductor Manufacturing (GA Drilling, Solargis, TESLA Blue Planet, Viessmann Slovensko)
• Utilities (SPP, ZSE, Bratislavská vodárenská spoločnosť, eustream, elgas)

Výroba

• Automation Machinery Manufacturing (Photoneo, Asseco CEIT, ai crowd, Datalan)
• Computers and Electronics Manufacturing (GA Drilling, FixServis, Orava, Dobra klíma, Hej.sk)
• Chemical Manufacturing (Duslo, NCHZ, Mikrochem)
• Dairy Product Manufacturing (Zvolenská mliekareň, KOLIBA a.s., Tatranska mliekareň a.s.)
• Furniture and Home Furnishings Manufacturing (XXXLutz, Decodom, Tempo Kondela, Asko)
• Industrial Machinery Manufacturing (Spinea, Jungheinrich, Koval Systems, iGrow)
• Manufacturing (Mall.sk, Innocent Store, Toyeto, Berto)
• Motor Vehicle Manufacturing (VW, Matador, Kia, Voltia, GreenWay, Jobelsa, Elit Slovakia)
• Personal Care Product Manufacturing (101 Drogerie, Bebe Hair, BIO-ROM Laboratories )
• Pharmaceutical Manufacturing (Novartis, Roche, Unipharma, MSD, Vaša lekáreň)
• 90 ďalších … manufacturing

Abecedný zoznam v Sales navigator LinkedIn

A

Abrasives and Nonmetallic Minerals Manufacturing

Accomodation Services

Accounting (PWC, KPMG, Carpathian)

Administration of Justice

Administrative and Support Services

Advertising Services (ZARAGUZA, TRIAD Advertising, Visibility SK, Unimedia)

Agricultural Chemical Manufacturing

Agriculture, Construction, Mining Machinery Manufacturing

Air, Water, and Waste Program Management

Airlines and Aviation

Alternative Dispute Resolution

Alternative Medicine (Sibidy.sk, IHLIČKOVO, ViaVital)

Ambulance Services

Amusement Parks and Arcades

Animal Feed Manufacturing

Animation and Post-production

Apparel Manufacturing

Appliances, Electrical, and Electronics Manufacturing

Architectural and Structural Metal Manufacturing

Architecture & Planning (INDEX spol. s.r.o., BLZK architekti)

Armed Forces

Artificial Rubber and Synthetic Fiber Manufacturing

Artists and Writers

Audio and Video Equipment Manufacturing

Automation Machinery Manufacturing (Photoneo, Asseco CEIT, ai crowd, Datalan)

Aviation and Aerospace Component Manufacturing

B

Baked Goods Manufacturing

Banking (SlSp, Tatrabanka, VÚB Leasing, Exim, CRIF)

Bars, Taverns, and Nightclubs

Bed-and-Breakfasts, Hostels, Homestays

Beverage Manufacturing (Karloff, Stock, Topvar, Matyšák, Gas Familia)

Biomass Electric Power Generation

Biotechnology Research (DNA ERA, DB BIOTECH, AXON Neuroscience)

Blockchain Services

Blogs

Boilers, Tanks, and Shipping Container Manufacturing

Book and Periodical Publishing (Forbes, Refresher, Ringier Axel Springer, Poradca podnikateľa, Verlag Dashofer)

Book Publishing

Breweries

Broadcast Media Production and Distribution

Building Construction (SLOVAKTUAL s.r.o., DirektStav s.r.o.)

Building Equipment Contractors

Building Finishing Contractors

Building Structure and Exterior Contractors

Business Consulting and Services

Business Content

Business Intelligence Platforms

Business Skills Training

C

Cable and Satellite Programming

Capital Markets

Caterers

Chemical Manufacturing (Duslo, NCHZ, Mikrochem)

Chemical Raw Materials Manufacturing

Child Day Care Services

Chiropractors

Circuses and Magic Shows

Civic and Social Organizations

Civil Engineering

Claims Adjusting, Actuarial Services

Clay and Refractory Products Manufacturing

Coal Mining

Collection Agencies

Commercial and Industrial Equipment Rental

Commercial and Industrial Machinery Maintenance

Commercial and Service Industry Machinery Manufacturing

Communications Equipment Manufacturing

Community Development and Urban Planning

Community Services

Computer and Network Security

Computer Games (Pixel Federation, PowerPlay Studio, Alta Games, Nine Rocks Games)

Computer Hardware Manufacturing (WESTech, AGEM Computers s.r.o, MB Tech SK, iStores)

Computer Networking Products (Cisco, OMS Intelligent Solutions, NetCore)

Computers and Electronics Manufacturing (GA Drilling, FixServis, Orava, Dobra klíma, Hej.sk)

Conservation Programs

Construction (Ruukki, YIT, Colas, Kami Profit, INGSteel)

Construction Hardware Manufacturing

Consumer Goods Rental 

Consumer Services

Correctional Institutions

Cosmetology and Barber Schools

Courts of Law

Credit Intermediation

Cutlery and Handtool Manufacturing

D

Dairy Product Manufacturing (Zvolenská mliekareň, KOLIBA a.s., Tatranska mliekareň a.s.)

Dance Companies

Data Infrastructure and Analytics

Data Security Software Products

Defense and Space Manufacturing

Dentists

Design Services

Desktop Computing Software Products

Distilleries

E

Economic Programs

Education

Education Administration Programs

E-Learning Providers

Electric Lighting Equipment Manufacturing

Electric Power Generation

Electric Power Transmission, Control, and Distribution

Electrical Equipment Manufacturing

Electronic and Precision Equipment Maintenance

Embedded Software Products

Emergency and Relief Services

Engines and Power Transmission Equipment Manufacturing

Entertainment Providers

Environmental Quality Programs

Environmental Services

Equipment Rental Services

Events Services (Fleming., Allan Lloyds, UBIQ Webinars)

Executive Offices

Executive Search Services

F

Fabricated Metal Products

Facilities Services

Family Planning Centers

Farming

Farming, Ranching, Forestry

Fashion Accessories Manufacturing

Financial Services (Partners Group, TrustPay, Across Private Investments, Arval, Up Slovensko, Finportal, Proxenta)

Fine Arts Schools

Fire Protection

Fisheries

Flight Training

Food and Beverage Manufacturing (Powerlogy, ALFA BIO, Zvolenská mliekareň)

Food and Beverage Retail

Food & Beverage Services (Lunys, Plzeňský Prazdroj, Pierre Baguette)

Footwear and Leather Goods Repair

Footwear Manufacturing

Forestry and Logging

Fossil Fuel Electric Power Generation

Freight and Package Transportation

Fruit and Vegetable Preserves Manufacturing

Fundraising

Funds and Trusts

Furniture and Home Furnishings Manufacturing (XXXLutz, Decodom, Tempo Kondela, Asko)

G

Gambling Facilities and Casinos

Geothermal Electric Power Generation

Glass Product Manufacturing

Glass, Ceramics and Concrete Manufacturing

Golf Courses and Country Clubs

Government Administration

Government Relations Services

Graphic Design

Ground Passenger Transportation

H

Health and Human Services

Higher Education

Highway, Street and Bridge Construction (STATOTEST SLOVENSKO)

Historical Sites

Holding Companies

Home Health Care Services

Horticulture

Hospitality

Hospitals

Hospitals and Health Care (Dôvera, Medirex, Procare, Agel, Neovízia, Synlab, Dr.Max)

Hotels and Motels

Household and Institutional Furniture Manufacturing

Household Appliance Manufacturing

Household Services

Housing and Community Development

Housing Programs

Human Resources Services

HVAC and Refrigeration Equipment Manufacturing

Hydroelectric Power Generation

I

Individual and Family Services

Industrial Machinery Manufacturing (Spinea, Jungheinrich, Koval Systems, iGrow)

Industry Associations

Information Services (Profesia, Kariera.sk, Tender.sk)

Insurance (Union, Allianz, Generali, Uniqa, Netfinancie)

Insurance Agencies and Brokerages

Insurance and Employee Benefit Funds

Insurance Carriers

Interior Design

International Affairs

International Trade and Development

Internet Marketplace Platforms

Internet News (CarBlog.sk, nftmagazin.sk)

Interurban and Rural Bus Services

Investment Advice

Investment Banking (J&T Banka, Two Towers Capital, BENEFIT FINANCE)

Investment Management (Finax, Tatra Asset Management, IAD Investments, Stabilita dds)

IT Services & IT Consulting (Microsoft, Accenture, Soitron)

IT System Custom Software Development

IT System Data Services

IT System Design Services

IT System Installation and Disposal

IT System Operations and Maintenance

IT System Testing and Evaluation

IT System Training and Support

J

Janitorial Services

L

Landscaping Services

Language Schools

Laundry and Drycleaning Services

Law Enforcement

Law Practice (Poláček & Partners, HKV Law Firm, Hillbridges)

Leasing Non-residential Real Estate

Leasing Real Estate

Leasing Real Estate Agents and Brokers

Leasing Residential Real Estate

Leather Product Manufacturing

Legal Services (McGrath & Arthur® group, HAVEL & PARTNERS, Bartosik Svaby)

Legislative Offices

Libraries

Lime and Gypsum Products Manufacturing

Loan Brokers

M

Machinery Manufacturing

Magnetic and Optical Media Manufacturing

Manufacturing (Mall.sk, Innocent Store, Toyeto, Berto)

Maritime Transportation

Market Research

Marketing Services (Silwer Agency, Birdline, creativoo.sk)

Mattress and Blinds Manufacturing

Measuring and Control Instrument Manufacturing

Meat Products Manufacturing

Media and Telecommunications

Media Production (TREND.sk, StartitUP, Denník N, Petit Press, a.s.)

Medical and Diagnostic Laboratories

Medical Equipment Manufacturing (Powerful Medical)

Medical Practices

Mental Health Care

Metal Ore Mining

Metal Treatments

Metal Valve, Ball, and Roller Manufacturing

Metalworking Machinery Manufacturing

Military and International Affairs

Mining

Mobile Computing Software Products

Mobile Food Services

Mobile Gaming Apps

Motor Vehicle Manufacturing (VW, Matador, Kia, Voltia, GreenWay, Jobelsa, Elit Slovakia)

Motor Vehicle Parts Manufacturing

Movie and Video Distribution

Movies and Sound Recording

Museums

Museums, Historical Sites, and Zoos

Musicians

N

Nanotechnology Research

Natural Gas Distribution

Natural Gas Extraction

Newspaper Publishing (.týždeň, The Slovak Spectator)

Nonmetallic Mineral Mining

Non-profit Organizations

Nonresidential Building Construction

Nuclear Electric Power Generation

Nursing Homes and Residential Care Facilities

O

Office Administration

Office Furniture and Fixtures Manufacturing

Oil and Coal Product Manufacturing

Oil and Gas (Slovnaft, Slovenské elektrárne, SPP, Greencorp, Engie)

Oil Extraction

Oil, Gas, and Mining

Online and Mail Order Retail

Online Audio and Video Media (Dobré noviny, Zoznam.sk, Meet the Heroes)

Operations Consulting

Optometrists

Outpatient Care Centers

Outsourcing and Offshoring Consulting

P

Packaging and Containers Manufacturing

Paint, Coating, and Adhesive Manufacturing

Paper and Forest Product Manufacturing

Pension Funds

Performing Arts

Performing Arts and Spectator Sports

Periodical Publishing

Personal and Laundry Services

Personal Care Product Manufacturing (101 Drogerie, Bebe Hair, BIO-ROM Laboratories )

Personal Care Services

Pet Services

Pharmaceutical Manufacturing (Novartis, Roche, Unipharma, MSD, Vaša lekáreň)

Philanthropic Fundraising Services

Photography

Physical, Occupational and Speech Therapists

Physicians

Pipeline Transportation

Plastics and Rubber Product Manufacturing

Plastics Manufacturing

Political Organizations

Postal Services

Primary and Secondary Education

Primary Metal Manufacturing

Printing Services (Polygrafické centrum, Chemosvit fólie, Faxcopy, Bittner print)

Professional Organizations

Professional Services

Public Assistance Programs

Public Health

Public Policy Offices

Public Relations and Communications Services (Seesame, SKPR Strategies, PRime time)

Public Safety

R

Racetracks

Radio and Television Broadcasting (RTVS, TA3, Rádio Expres, Rádio Anténa)

Rail Transportation

Railroad Equipment Manufacturing

Ranching

Ranching and Fisheries

Real Estate (PENTA, HB Reavis, CORWIN)

Real Estate and Equipment Rental Services

Recreational Facilities

Religious Institutions

Renewable Energy Semiconductor Manufacturing (GA Drilling, Solargis, TESLA Blue Planet, Viessmann Slovensko)

Repair and Maintenance

Research Services

Residential Building Construction

Restaurants

Retail

Retail Apparel & Fashion (Nebbia, Zajo, Fusakle)

Retail Appliances, Electrical, and Electronic Equipment

Retail Art Dealers

Retail Art Supplies

Retail Books and Printed News

Retail Building Materials and Garden Equipment

Retail Florists

Retail Furniture and Home Furnishings

Retail Gasoline

Retail Groceries

Retail Health and Personal Care Products

Retail Luxury Goods and Jewelry

Retail Motor Vehicles

Retail Musical Instruments

Retail Office Equipment

Retail Office Supplies and Gifts

Retail Recyclable Materials & Used Merchandise

Reupholstery and Furniture Repair

Rubber Products Manufacturing

S

Satellite Telecommunications

Savings Institutions

School and Employee Bus Services

Seafood Product Manufacturing

Secretarial Schools

Securities and Commodity Exchanges

Security and Investigations

Security Guards and Patrol Services

Security Systems Services

Semiconductor Manufacturing

Services for the Elderly and Disabled

Sheet Music Publishing

Shipbuilding

Shuttles and Special Needs Transportation Services

Sightseeing Transportation

Skiing Facilities

Soap and Cleaning Product Manufacturing

Social Networking Platforms

Software Development (ESET, Slido, Touch4IT, Resco.net, Vacuumlabs, SmartBase)

Solar Electric Power Generation

Sound Recording

Space Research and Technology

Specialty Trade Contractors

Spectator Sports

Sporting Goods Manufacturing (Decathlon, Dema, NORTHFINDER, INTERSPORT)

Sports and Recreation Instruction

Sports Teams and Clubs

Spring and Wire Product Manufacturing

Staffing and Recruiting

Steam and Air-Conditioning Supply

Strategic Management Services

Subdivision of Land

Sugar and Confectionery Product Manufacturing

T

Taxi and Limousine Services

Technical and Vocational Training

Technology and Information

Technology,Information and Internet (Websupport, Hackster.io, eyerim, Azet.sk)

Technology, Information and Media

Telecommunications

Telecommunications Carriers

Telephone Call Centers

Temporary Help Services

Textile Manufacturing

Theater Companies

Think Tanks

Tobacco Manufacturing

Translation and Localization

Transportation Equipment Manufacturing

Transportation Programs

Transportation, Logistics, Supply Chain and Storage (DPD, GEIS, Würth, Budamar)

Travel Arrangements

Truck Transportation

Trusts and Estates

Turned Products and Fastener Manufacturing

U

Urban Transit Services

Utilities (SPP, ZSE, Bratislavská vodárenská spoločnosť, eustream, elgas)

Utilities Administration

Utility System Construction

V

Vehicle Repair and Maintenance

Venture Capital & Private Equity Principals (Penta Investments, Crowdberry, Arca Capital)

Veterinary Services

Vocational Rehabilitation Services

W

Warehousing and Storage

Waste Collection

Waste Treatment and Disposal

Water Supply and Irrigation Systems

Water, Waste, Steam, and Air Conditioning Services

Wellness and Fitness Services (Compass Pools, Curaprox, UNLP nemocnica Košice, Interklinik, Golem Club, Fyzio Klinik)

Wholesale (Kärche, METRO, Würth, Raven)

Wholesale Alcoholic Beverages

Wholesale Apparel and Sewing Supplies

Wholesale Appliances, Electrical, and Electronics

Wholesale Building Materials (Baumit, Slovaktual, Den Braven)

Wholesale Chemical and Allied Products

Wholesale Computer Equipment

Wholesale Drugs and Sundries

Wholesale Food and Beverage

Wholesale Footwear

Wholesale Furniture and Home Furnishings

Wholesale Hardware, Plumbing, Heating Equipment

Wholesale Import and Export

Wholesale Luxury Goods and Jewelry

Wholesale Machinery

Wholesale Metals and Minerals

Wholesale Motor Vehicles and Parts

Wholesale Paper Products

Wholesale Petroleum and Petroleum Products

Wholesale Photography Equipment and Supplies

Wholesale Raw Farm Products

Wholesale Recyclable Materials

Wind Electric Power Generation

Wineries

Wireless Services

Women’s Handbag Manufacturing

Wood Product Manufacturing

Writing and Editing

Z

Zoos and Botanical Gardens