Pomôcka pre B2B obchodníkov: Všetky industry LinkedInu v tomto zozname
LinkedIn umožňuje skvelo vyhľadávať a filtrovať cieľovú skupinu, ktorú chcete osloviť. Nedávno však zmenil názvy odvetví v Sales navigátore. Spísali sme ich pre vás, aby ste si ušetrili čas a nervy.
Koho chcete osloviť na LinkedIne? Ako postupovať pri filtrovaní – Sales navigator
Ujasnite si, kto je váš decision maker. S kým sa chcete prepojiť – koho chcete osloviť? Následne hor sa do filtrovania.
V krátkom videu si ukážeme, ako:
Vyzerá filtrovanie
Vyhľadať prospekt v Sales navigatore
Čo robiť, keď už máte filter
POZOR: Mnoho firiem robí túto chybu.
Uvediete, že vaša cieľová skupina je “finance industry”. Avšak sem zaraďujeme bankovníctvo, poisťovníctvo, finančné služby či accounting. A to je dosť rozdiel.
Odporúčanie:
Filter Seniority + Filter Function (používať exclude po jednom a potom include)
Filter Seniority + kľúčové slová, ktoré chcete vyhľadať
Filter Seniority + pozície
Priraďte k industry body od 1 do 3
3 – segment, v ktorom dosahujeme skvelé výsledky
2 – dobrý segment
1 – segment, v ktorom máme nejakého klienta alebo ho chceme preskúmať
Nič – keď k segmentu nepriradíme nič, nie je to segment pre nás
Príklady firiem v danom odvetví na LinkedIn
Keď klient povie automotive priemysel, ako prvé si človek predstaví firmy ako Kia, Škoda či Volkswagen. Pritom však v rámci filtru na LinkedIne tu nájdete i firmy ako Matador, Greenway, Voltia.
Pre lepšie zorientovanie sa, ktorý je ten správny filter pre vašu cieľovú skupinu, uvádzame príklady.
Financie
Accounting (PWC, KPMG, Carpathian)
Banking (SlSp, Tatrabanka, VÚB Leasing, Exim, CRIF)
Financial Services (Partners Group, TrustPay, Across Private Investments, Arval, Up Slovensko, Finportal, Proxenta)
Insurance (Union, Allianz, Generali, Uniqa, Netfinancie)
Investment Banking (J&T Banka, Two Towers Capital, BENEFIT FINANCE)
Investment Management (Finax, Tatra Asset Management, IAD Investments, Stabilita dds)
Venture Capital & Private Equity (Penta Investments, Crowdberry, Arca Capital)
Potravinárstvo
Beverage Manufacturing (Karloff, Stock, Topvar, Matyšák, Gas Familia)
Dairy Product Manufacturing (Zvolenská mliekareň, KOLIBA a.s., Tatranska mliekareň a.s.)
Food & Beverage Services (Lunys, Plzeňský Prazdroj, Pierre Baguette)
IT
Automation Machinery Manufacturing (Photoneo, Asseco CEIT, ai crowd, Datalan)
Computer and Network Security
Computer Games (Pixel Federation, PowerPlay Studio, Alta Games, Nine Rocks Games)
Computers and Electronics Manufacturing (GA Drilling, FixServis, Orava, Dobra klíma, Hej.sk)
Computer Hardware Manufacturing (WESTech, AGEM Computers s.r.o, MB Tech SK, iStores)
Computer Networking Products (Cisco, OMS Intelligent Solutions, NetCore)
Information Services (Profesia, Kariera.sk, Tender.sk)
IT Services & IT Consulting (Microsoft, Accenture, Soitron, Sygic, Asseco, Ness)
Software Development (ESET, Slido, Touch4IT, Resco.net, Vacuumlabs, SmartBase, Asseco)
Technology,Information and Internet (Websupport, Hackster.io, eyerim, Azet.sk)
Stavebníctvo
Architecture & Planning (INDEX spol. s.r.o., BLZK architekti)
Building Construction (Slovaktual, DirektStav)
Construction (Ruukki, YIT, Colas, Kami Profit, INGSteel)
Wholesale Building Materials (Baumit, Slovaktual, Den Braven)
Retail, spotrebný tovar a doprava
Computers and Electronics Manufacturing (FixServis, Orava, Dobra klíma, Hej.sk)
Furniture and Home Furnishings Manufacturing (XXXLutz, Decodom, Tempo Kondela, Asko)
Highway, Street and Bridge Construction (STATOTEST SLOVENSKO)
Manufacturing (Mall.sk, Innocent Store, Toyeto, Berto)
Personal Care Product Manufacturing (101 Drogerie, Bebe Hair, BIO-ROM Laboratories )
Retail Apparel & Fashion (Nebbia, Zajo, Fusakle)
Sporting Goods Manufacturing (Decathlon, Dema, NORTHFINDER, INTERSPORT)
Transportation, Logistics, Supply Chain and Storage (DPD, GEIS, Würth, Budamar)
Wholesale (Kärche, METRO, Würth, Raven)
Zdravotníctvo a farmácia
Alternative Medicine (Sibidy.sk, IHLIČKOVO, ViaVital)
Biotechnology Research (DNA ERA, DB BIOTECH, AXON Neuroscience)
Hospitals and Health Care (Dôvera, Medirex, Procare, Agel, Neovízia, Synlab, Dr.Max)
Medical Equipment Manufacturing (Powerful Medical)
Pharmaceutical Manufacturing (Novartis, Roche, Unipharma, MSD, Vaša lekáreň)
Wellness and Fitness Services (Compass Pools, Curaprox, UNLP nemocnica Košice, Interklinik, Golem Club, Fyzio Klinik)
Média a marketing
Advertising Services (ZARAGUZA, TRIAD Advertising, Visibility SK, Unimedia)
Book and Periodical Publishing (Forbes, Refresher, Ringier Axel Springer, Poradca podnikateľa, Verlag Dashofer)
Events Services (Fleming., Allan Lloyds, UBIQ Webinars)
Internet News (CarBlog.sk, nftmagazin.sk)
Marketing Services (Silwer Agency, Birdline, creativoo.sk)
Media Production (TREND.sk, StartitUP, Denník N, Petit Press, a.s.)
Newspaper Publishing (.týždeň, The Slovak Spectator)
Online Audio and Video Media (Dobré noviny, Zoznam.sk, Meet the Heroes)
Printing Services (Polygrafické centrum, Chemosvit fólie, Faxcopy, Bittner print)
Public Relations and Communications Services (Seesame, SKPR Strategies, PRime time)
Radio and Television Broadcasting (RTVS, TA3, Rádio Expres, Rádio Anténa)
Právo
Law Enforcement
Law Practice (Poláček & Partners, HKV Law Firm, Hillbridges)
Legal Services (McGrath & Arthur® group, HAVEL & PARTNERS, Bartosik Svaby)
Legislative Office
Energetika
Chemical Manufacturing (Duslo, NCHZ, Mikrochem)
Oil and Gas (Slovnaft, Slovenské elektrárne, SPP, Greencorp, Engie)
Renewable Energy Semiconductor Manufacturing (GA Drilling, Solargis, TESLA Blue Planet, Viessmann Slovensko)
Utilities (SPP, ZSE, Bratislavská vodárenská spoločnosť, eustream, elgas)
Výroba
Automation Machinery Manufacturing (Photoneo, Asseco CEIT, ai crowd, Datalan)
Computers and Electronics Manufacturing (GA Drilling, FixServis, Orava, Dobra klíma, Hej.sk)
Chemical Manufacturing (Duslo, NCHZ, Mikrochem)
Dairy Product Manufacturing (Zvolenská mliekareň, KOLIBA a.s., Tatranska mliekareň a.s.)
Furniture and Home Furnishings Manufacturing (XXXLutz, Decodom, Tempo Kondela, Asko)
Industrial Machinery Manufacturing (Spinea, Jungheinrich, Koval Systems, iGrow)
Manufacturing (Mall.sk, Innocent Store, Toyeto, Berto)
Motor Vehicle Manufacturing (VW, Matador, Kia, Voltia, GreenWay, Jobelsa, Elit Slovakia)
Personal Care Product Manufacturing (101 Drogerie, Bebe Hair, BIO-ROM Laboratories )
Pharmaceutical Manufacturing (Novartis, Roche, Unipharma, MSD, Vaša lekáreň)
90 ďalších … manufacturing
Abecedný zoznam v Sales navigator LinkedIn
A
Abrasives and Nonmetallic Minerals Manufacturing
Accomodation Services
Accounting (PWC, KPMG, Carpathian)
Administration of Justice
Administrative and Support Services
Advertising Services (ZARAGUZA, TRIAD Advertising, Visibility SK, Unimedia)
Agricultural Chemical Manufacturing
Agriculture, Construction, Mining Machinery Manufacturing
Air, Water, and Waste Program Management
Airlines and Aviation
Alternative Dispute Resolution
Alternative Medicine (Sibidy.sk, IHLIČKOVO, ViaVital)
Ambulance Services
Amusement Parks and Arcades
Animal Feed Manufacturing
Animation and Post-production
Apparel Manufacturing
Appliances, Electrical, and Electronics Manufacturing
Architectural and Structural Metal Manufacturing
Architecture & Planning (INDEX spol. s.r.o., BLZK architekti)
Armed Forces
Artificial Rubber and Synthetic Fiber Manufacturing
Artists and Writers
Audio and Video Equipment Manufacturing
Automation Machinery Manufacturing (Photoneo, Asseco CEIT, ai crowd, Datalan)
Aviation and Aerospace Component Manufacturing
B
Baked Goods Manufacturing
Banking (SlSp, Tatrabanka, VÚB Leasing, Exim, CRIF)
Bars, Taverns, and Nightclubs
Bed-and-Breakfasts, Hostels, Homestays
Beverage Manufacturing (Karloff, Stock, Topvar, Matyšák, Gas Familia)
Biomass Electric Power Generation
Biotechnology Research (DNA ERA, DB BIOTECH, AXON Neuroscience)
Blockchain Services
Blogs
Boilers, Tanks, and Shipping Container Manufacturing
Book and Periodical Publishing (Forbes, Refresher, Ringier Axel Springer, Poradca podnikateľa, Verlag Dashofer)
Book Publishing
Breweries
Broadcast Media Production and Distribution
Building Construction (SLOVAKTUAL s.r.o., DirektStav s.r.o.)
Building Equipment Contractors
Building Finishing Contractors
Building Structure and Exterior Contractors
Business Consulting and Services
Business Content
Business Intelligence Platforms
Business Skills Training
C
Cable and Satellite Programming
Capital Markets
Caterers
Chemical Manufacturing (Duslo, NCHZ, Mikrochem)
Chemical Raw Materials Manufacturing
Child Day Care Services
Chiropractors
Circuses and Magic Shows
Civic and Social Organizations
Civil Engineering
Claims Adjusting, Actuarial Services
Clay and Refractory Products Manufacturing
Coal Mining
Collection Agencies
Commercial and Industrial Equipment Rental
Commercial and Industrial Machinery Maintenance
Commercial and Service Industry Machinery Manufacturing
Communications Equipment Manufacturing
Community Development and Urban Planning
Community Services
Computer and Network Security
Computer Games (Pixel Federation, PowerPlay Studio, Alta Games, Nine Rocks Games)
Computer Hardware Manufacturing (WESTech, AGEM Computers s.r.o, MB Tech SK, iStores)
Computer Networking Products (Cisco, OMS Intelligent Solutions, NetCore)
Computers and Electronics Manufacturing (GA Drilling, FixServis, Orava, Dobra klíma, Hej.sk)
Conservation Programs
Construction (Ruukki, YIT, Colas, Kami Profit, INGSteel)
Construction Hardware Manufacturing
Consumer Goods Rental
Consumer Services
Correctional Institutions
Cosmetology and Barber Schools
Courts of Law
Credit Intermediation
Cutlery and Handtool Manufacturing
D
Dairy Product Manufacturing (Zvolenská mliekareň, KOLIBA a.s., Tatranska mliekareň a.s.)
Dance Companies
Data Infrastructure and Analytics
Data Security Software Products
Defense and Space Manufacturing
Dentists
Design Services
Desktop Computing Software Products
Distilleries
E
Economic Programs
Education
Education Administration Programs
E-Learning Providers
Electric Lighting Equipment Manufacturing
Electric Power Generation
Electric Power Transmission, Control, and Distribution
Electrical Equipment Manufacturing
Electronic and Precision Equipment Maintenance
Embedded Software Products
Emergency and Relief Services
Engines and Power Transmission Equipment Manufacturing
Entertainment Providers
Environmental Quality Programs
Environmental Services
Equipment Rental Services
Events Services (Fleming., Allan Lloyds, UBIQ Webinars)
Executive Offices
Executive Search Services
F
Fabricated Metal Products
Facilities Services
Family Planning Centers
Farming
Farming, Ranching, Forestry
Fashion Accessories Manufacturing
Financial Services (Partners Group, TrustPay, Across Private Investments, Arval, Up Slovensko, Finportal, Proxenta)
Fine Arts Schools
Fire Protection
Fisheries
Flight Training
Food and Beverage Manufacturing (Powerlogy, ALFA BIO, Zvolenská mliekareň)
Food and Beverage Retail
Food & Beverage Services (Lunys, Plzeňský Prazdroj, Pierre Baguette)
Footwear and Leather Goods Repair
Footwear Manufacturing
Forestry and Logging
Fossil Fuel Electric Power Generation
Freight and Package Transportation
Fruit and Vegetable Preserves Manufacturing
Fundraising
Funds and Trusts
Furniture and Home Furnishings Manufacturing (XXXLutz, Decodom, Tempo Kondela, Asko)
G
Gambling Facilities and Casinos
Geothermal Electric Power Generation
Glass Product Manufacturing
Glass, Ceramics and Concrete Manufacturing
Golf Courses and Country Clubs
Government Administration
Government Relations Services
Graphic Design
Ground Passenger Transportation
H
Health and Human Services
Higher Education
Highway, Street and Bridge Construction (STATOTEST SLOVENSKO)
Historical Sites
Holding Companies
Home Health Care Services
Horticulture
Hospitality
Hospitals
Hospitals and Health Care (Dôvera, Medirex, Procare, Agel, Neovízia, Synlab, Dr.Max)
Hotels and Motels
Household and Institutional Furniture Manufacturing
Household Appliance Manufacturing
Household Services
Housing and Community Development
Housing Programs
Human Resources Services
HVAC and Refrigeration Equipment Manufacturing
Hydroelectric Power Generation
I
Individual and Family Services
Industrial Machinery Manufacturing (Spinea, Jungheinrich, Koval Systems, iGrow)
Industry Associations
Information Services (Profesia, Kariera.sk, Tender.sk)
Insurance (Union, Allianz, Generali, Uniqa, Netfinancie)
Insurance Agencies and Brokerages
Insurance and Employee Benefit Funds
Insurance Carriers
Interior Design
International Affairs
International Trade and Development
Internet Marketplace Platforms
Internet News (CarBlog.sk, nftmagazin.sk)
Interurban and Rural Bus Services
Investment Advice
Investment Banking (J&T Banka, Two Towers Capital, BENEFIT FINANCE)
Investment Management (Finax, Tatra Asset Management, IAD Investments, Stabilita dds)
IT Services & IT Consulting (Microsoft, Accenture, Soitron)
IT System Custom Software Development
IT System Data Services
IT System Design Services
IT System Installation and Disposal
IT System Operations and Maintenance
IT System Testing and Evaluation
IT System Training and Support
J
Janitorial Services
L
Landscaping Services
Language Schools
Laundry and Drycleaning Services
Law Enforcement
Law Practice (Poláček & Partners, HKV Law Firm, Hillbridges)
Leasing Non-residential Real Estate
Leasing Real Estate
Leasing Real Estate Agents and Brokers
Leasing Residential Real Estate
Leather Product Manufacturing
Legal Services (McGrath & Arthur® group, HAVEL & PARTNERS, Bartosik Svaby)
Legislative Offices
Libraries
Lime and Gypsum Products Manufacturing
Loan Brokers
M
Machinery Manufacturing
Magnetic and Optical Media Manufacturing
Manufacturing (Mall.sk, Innocent Store, Toyeto, Berto)
Maritime Transportation
Market Research
Marketing Services (Silwer Agency, Birdline, creativoo.sk)
Mattress and Blinds Manufacturing
Measuring and Control Instrument Manufacturing
Meat Products Manufacturing
Media and Telecommunications
Media Production (TREND.sk, StartitUP, Denník N, Petit Press, a.s.)
Medical and Diagnostic Laboratories
Medical Equipment Manufacturing (Powerful Medical)
Medical Practices
Mental Health Care
Metal Ore Mining
Metal Treatments
Metal Valve, Ball, and Roller Manufacturing
Metalworking Machinery Manufacturing
Military and International Affairs
Mining
Mobile Computing Software Products
Mobile Food Services
Mobile Gaming Apps
Motor Vehicle Manufacturing (VW, Matador, Kia, Voltia, GreenWay, Jobelsa, Elit Slovakia)
Motor Vehicle Parts Manufacturing
Movie and Video Distribution
Movies and Sound Recording
Museums
Museums, Historical Sites, and Zoos
Musicians
N
Nanotechnology Research
Natural Gas Distribution
Natural Gas Extraction
Newspaper Publishing (.týždeň, The Slovak Spectator)
Nonmetallic Mineral Mining
Non-profit Organizations
Nonresidential Building Construction
Nuclear Electric Power Generation
Nursing Homes and Residential Care Facilities
O
Office Administration
Office Furniture and Fixtures Manufacturing
Oil and Coal Product Manufacturing
Oil and Gas (Slovnaft, Slovenské elektrárne, SPP, Greencorp, Engie)
Oil Extraction
Oil, Gas, and Mining
Online and Mail Order Retail
Online Audio and Video Media (Dobré noviny, Zoznam.sk, Meet the Heroes)
Operations Consulting
Optometrists
Outpatient Care Centers
Outsourcing and Offshoring Consulting
P
Packaging and Containers Manufacturing
Paint, Coating, and Adhesive Manufacturing
Paper and Forest Product Manufacturing
Pension Funds
Performing Arts
Performing Arts and Spectator Sports
Periodical Publishing
Personal and Laundry Services
Personal Care Product Manufacturing (101 Drogerie, Bebe Hair, BIO-ROM Laboratories )
Personal Care Services
Pet Services
Pharmaceutical Manufacturing (Novartis, Roche, Unipharma, MSD, Vaša lekáreň)
Philanthropic Fundraising Services
Photography
Physical, Occupational and Speech Therapists
Physicians
Pipeline Transportation
Plastics and Rubber Product Manufacturing
Plastics Manufacturing
Political Organizations
Postal Services
Primary and Secondary Education
Primary Metal Manufacturing
Printing Services (Polygrafické centrum, Chemosvit fólie, Faxcopy, Bittner print)
Professional Organizations
Professional Services
Public Assistance Programs
Public Health
Public Policy Offices
Public Relations and Communications Services (Seesame, SKPR Strategies, PRime time)
Public Safety
R
Racetracks
Radio and Television Broadcasting (RTVS, TA3, Rádio Expres, Rádio Anténa)
Rail Transportation
Railroad Equipment Manufacturing
Ranching
Ranching and Fisheries
Real Estate (PENTA, HB Reavis, CORWIN)
Real Estate and Equipment Rental Services
Recreational Facilities
Religious Institutions
Renewable Energy Semiconductor Manufacturing (GA Drilling, Solargis, TESLA Blue Planet, Viessmann Slovensko)
Repair and Maintenance
Research Services
Residential Building Construction
Restaurants
Retail
Retail Apparel & Fashion (Nebbia, Zajo, Fusakle)
Retail Appliances, Electrical, and Electronic Equipment
Retail Art Dealers
Retail Art Supplies
Retail Books and Printed News
Retail Building Materials and Garden Equipment
Retail Florists
Retail Furniture and Home Furnishings
Retail Gasoline
Retail Groceries
Retail Health and Personal Care Products
Retail Luxury Goods and Jewelry
Retail Motor Vehicles
Retail Musical Instruments
Retail Office Equipment
Retail Office Supplies and Gifts
Retail Recyclable Materials & Used Merchandise
Reupholstery and Furniture Repair
Rubber Products Manufacturing
S
Satellite Telecommunications
Savings Institutions
School and Employee Bus Services
Seafood Product Manufacturing
Secretarial Schools
Securities and Commodity Exchanges
Security and Investigations
Security Guards and Patrol Services
Security Systems Services
Semiconductor Manufacturing
Services for the Elderly and Disabled
Sheet Music Publishing
Shipbuilding
Shuttles and Special Needs Transportation Services
Sightseeing Transportation
Skiing Facilities
Soap and Cleaning Product Manufacturing
Social Networking Platforms
Software Development (ESET, Slido, Touch4IT, Resco.net, Vacuumlabs, SmartBase)
Solar Electric Power Generation
Sound Recording
Space Research and Technology
Specialty Trade Contractors
Spectator Sports
Sporting Goods Manufacturing (Decathlon, Dema, NORTHFINDER, INTERSPORT)
Sports and Recreation Instruction
Sports Teams and Clubs
Spring and Wire Product Manufacturing
Staffing and Recruiting
Steam and Air-Conditioning Supply
Strategic Management Services
Subdivision of Land
Sugar and Confectionery Product Manufacturing
T
Taxi and Limousine Services
Technical and Vocational Training
Technology and Information
Technology,Information and Internet (Websupport, Hackster.io, eyerim, Azet.sk)
Technology, Information and Media
Telecommunications
Telecommunications Carriers
Telephone Call Centers
Temporary Help Services
Textile Manufacturing
Theater Companies
Think Tanks
Tobacco Manufacturing
Translation and Localization
Transportation Equipment Manufacturing
Transportation Programs
Transportation, Logistics, Supply Chain and Storage (DPD, GEIS, Würth, Budamar)
Travel Arrangements
Truck Transportation
Trusts and Estates
Turned Products and Fastener Manufacturing
U
Urban Transit Services
Utilities (SPP, ZSE, Bratislavská vodárenská spoločnosť, eustream, elgas)
Utilities Administration
Utility System Construction
V
Vehicle Repair and Maintenance
Venture Capital & Private Equity Principals (Penta Investments, Crowdberry, Arca Capital)
Veterinary Services
Vocational Rehabilitation Services
W
Warehousing and Storage
Waste Collection
Waste Treatment and Disposal
Water Supply and Irrigation Systems
Water, Waste, Steam, and Air Conditioning Services
Wellness and Fitness Services (Compass Pools, Curaprox, UNLP nemocnica Košice, Interklinik, Golem Club, Fyzio Klinik)
Wholesale (Kärche, METRO, Würth, Raven)
Wholesale Alcoholic Beverages
Wholesale Apparel and Sewing Supplies
Wholesale Appliances, Electrical, and Electronics
Wholesale Building Materials (Baumit, Slovaktual, Den Braven)
Wholesale Chemical and Allied Products
Wholesale Computer Equipment
Wholesale Drugs and Sundries
Wholesale Food and Beverage
Wholesale Footwear
Wholesale Furniture and Home Furnishings
Wholesale Hardware, Plumbing, Heating Equipment
Wholesale Import and Export
Wholesale Luxury Goods and Jewelry
Wholesale Machinery
Wholesale Metals and Minerals
Wholesale Motor Vehicles and Parts
Wholesale Paper Products
Wholesale Petroleum and Petroleum Products
Wholesale Photography Equipment and Supplies
Wholesale Raw Farm Products
Wholesale Recyclable Materials
Wind Electric Power Generation
Wineries
Wireless Services
Women’s Handbag Manufacturing
Wood Product Manufacturing
Writing and Editing
Z
Zoos and Botanical Gardens
